Location:

London, UK

Biography:

Asaviour

Born and raised in West Yorkshire, Asaviour made his vinyl debut in 1999 on Jehst’s classic first release ‘Premonitions’. His migration to London allowed him to link with artists like Verb T, Ghost, Kyza, Yungun, DJ IQ, LG, and Braintax. He made his stamp on the club smash ‘People Under the Weather’ by Jehst and featured on his LP ’Falling Down’ as well as the Tommy Evans LP.

Savvy worked with Low Life Records for his debut solo release the ‘Savoir Faire’ EP (which contained the ‘Money In The Bank’ track). He then proceeded to mastermind “The Money in the Bank Remix” and the nail in the coffin ‘The Homecoming’ (YnR Productions), which brought him a new level of light. It was only a matter of time before Savvy applied his staggering level of graft to finishing an album, The Borrowed Ladder. Its success was almost inevitable, and he received extremely high praise in DJ Magazine, HHC, Blues and Soul, Touch the Independent and many other national magazines and news papers, word spread and He also got a large amount of international praise Cool Eh Magazine (USA), Digital Hip Hop (France), BBrack (Czech Republic)

Since the release of his highly successful debut album ‘The Borrowed Ladder’ (on Low Life Records), Asaviour has followed up with smash singles ‘Money in the Bank’, ‘The Homecoming’ (on Ynr Productions), ‘Adventures in New Bohemia’ (Remix), ‘Monotony’, ‘People Under the Weather’ as well as an array of underground hits with a number of artists across the country.

Asaviour has maintained a high profile within the scene since his entrance in 2001 and is revered by critics and artists alike, receiving airplay from DJs like Gilles Peterson (Radio 1), Excalibah, Rodney P & Skitz, Semtex, Dj Blakey, Ras Kwame (1Xtra / Radio 1), Dan Greenpeace, (Xfm) DJ MK (Kiss) Big Ted, Shorty Blitz and Mr Scruff not to mention countless Pirate radio stations across the country. Now, Asaviour teams up with his onstage partner DJ IQ to bring you the CD/DVD Album & Vinyl EP The A-Loop Theory.

DJIQ

Northwest London beat maker has been making huge waves with his debut album “Brain Food” which was basically a who’s who of UK Hip Hop. This man has been making beats for practically every gifted artist in this country and has a number of projects in the pipeline.

A DMC Champion and tour Dj to Jehst the man is in good company, his transition from Dj to Super Producer has been a seamless one supplying production to Dubbledge, Kashmere, Skrien, Gratziella, Jehst and many many more up and coming artists.

Review:

The ALoop Theory

The upcoming release ‘Aloop Theory’ boasts a staggering list of guest vocals from Kashmere, Micall Parkinson, Kyza, Pride Earz, TB, Dubbledge, Kaspa Troy, Gratziella, Mystro, Tha Boi, Jehst, Verb T all production is handled by the new production team ‘Delicious Innocence’ which is Asaviour and DJ IQ

This album takes risks, pushes boundaries and experiments with new things which many are afraid to try within the genre. The level of originality is at a new high, while they still manage to create classic tracks that will stand the test of time. From the statement of intent which is “Beefy”, The genre crossing “Hustle & Hope” featuring Pride, Kyza and Earz, The intelligent feel good vibe of “FutureBreed” the comical ode to sorting your life out “Nextweek” featuring Dubbledge ( a sly nodd to Talking Heads), Its quite obvious this album is something special. But they are far from finished there, the soon to become anthem Gather Round feat Jehst shows an effortless (maybe arrogant!) attitude to microphone mastery which you have to love. You know when Asaviour and Jehst get on the mic together its going to be something special, with guest appearances from artists like Graziella and Tha Boi show their versatility and the fact no genre can tie them down.

Sucker or Savvy?

Sucker or Savvy is a bold introduction and sneak preview of what is in store from these two notorious and outrageously talented Hip Hop craftsmen. But don’t take our word for it, here’s what the industry has said:

“This is the most exciting piece of hip hop from these shores I’ve heard in the last 15 years, this is special” – Giles Peterson

“The most ardent Asaviour fan probably couldn’t have predicted how ridiculously dope the northern nomad’s debut long player would be. In a nut shell, The Borrowed ladder is a creative triumph for all involved in the project” – Blues and Soul

Links:

Asaviour - http://www.asaviour.co.uk

DJ IQ - http://www.djiq.co.uk

Saving Race - http://www.savingrace.com

MySpace - http://www.myspace.com/asaviourmusic

MySpace - http://www.myspace.com/mancanmusic

Tunes: